The management of human resources is critical for companies to provide "value" to customers, shareholdres, employees, and the community where they are located. Value includes not only profits but also employee growth and satisfaction, creation of new jobs, protection of the environment, and contributions to community programs. All aspects of human resource management including acquiring, preparing, developing, and compensating employees can help companies meet their competitive challenges and create value. Also, effective human resource management requires an awareness of broader contextual issues affecting business such as changes in the labor force, legal issues, and globalization. Both the popular press and academic research show that effective human resource management practices do result in greater value for shareholdres and employees. For example the human resource management practices at companies such as Google, Wegman Food Markets, Starbucks, and JM Smucker help them earn recognition on Fortune Magazine's list of 'The 100 Best Companies Wor For". This publicity creates a positive vibe for these companies, helping them attract talented new employees, motivate and retain current employess, and make their services and product more desirable to consumers.